B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- digital marketing budget share on digital ads for Retail marketing leaders (2023)
Retail marketing leaders spend 58% of their digital marketing budget on digital ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
250
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier A
https://www.persado.com/articles/digital-marketing-effectiveness/ ↗
Source Article
Boosting Digital Marketing Effectiveness with AI-Driven Insights | Persado
Retail marketing leaders have a lot riding on their digital marketing effectiveness, given that they spend 58% of their digital marketing budget on digital ads. But, when marketers rely only on their experience to choose digital campaign language, they don’t always achieve the best results. That is …
Original Research
Persado
· Original study ↗
Methodology
From Persado 2023 Digital Marketer Survey 'Better Together: Generative AI + Human Creativity' conducted with Momentive; surveyed 250+ experienced retail marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail marketing leaders: 58% digital marketing budget share on digital ads. Source: Persado (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-marketers-digital-ad-budget-share-2023
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<blockquote cite="https://lighthousedata.io/data/retail-marketers-digital-ad-budget-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- digital marketing budget share on digital ads for Retail marketing leaders<br><small>Source: Persado (2023) · <a href="https://lighthousedata.io/data/retail-marketers-digital-ad-budget-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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