B
Evidence Grade B
Graded
under review
Safe to Cite
Current
18%
18% -- iot customer data gathering adoption intent share for Retail sector professionals polled by Econsultancy (US, Europe, Asia) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Econsultancy
Primary
Tier C
https://atelier.bnpparibas/en/retail/news/major-retailers-stepping-emphasis-digital-cx ↗
Source Article
Major retailers stepping up emphasis on Digital CX
Original Research
Econsultancy
· Original study ↗
Methodology
Share citing connected objects and IoT as means of gathering information to target customers, personalize services and refine mobile marketing strategy; Adobe-sponsored Econsultancy survey of ~500 retail professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail sector professionals polled by Econsultancy (US, Europe, Asia): 18% iot customer data gathering adoption intent share. Source: Econsultancy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-iot-customer-targeting-intent
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<blockquote cite="https://lighthousedata.io/data/retail-iot-customer-targeting-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- iot customer data gathering adoption intent share for Retail sector professionals polled by Econsultancy (US, Europe, Asia)<br><small>Source: Econsultancy (2026) · <a href="https://lighthousedata.io/data/retail-iot-customer-targeting-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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