B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- retail email bnpl mention rate for retail emails (Q1 2021)
In the first quarter of 2021, 28% of retail emails mentioned BNPL (Buy Now, Pay Later).
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
Q1 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Competiscan
Primary
Tier B
https://americannewsgroup.com/2021/10/20/buy-now-pay-later-isnt-bad-but-be-careful/ ↗
Source Article
Buy Now, Pay Later Isn’t Bad
Original Research
Competiscan
· Original study ↗
Methodology
Competiscan direct marketing tracking data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail emails: 28% retail email bnpl mention rate. Source: Competiscan (Q1 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-emails-mentioning-bnpl-q1-2021
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<blockquote cite="https://lighthousedata.io/data/retail-emails-mentioning-bnpl-q1-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- retail email bnpl mention rate for retail emails<br><small>Source: Competiscan (Q1 2021) · <a href="https://lighthousedata.io/data/retail-emails-mentioning-bnpl-q1-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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