B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
81%
81% -- share of retail consumers starting purchase journey with online research for retail consumers (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/google-seo-and-reputation-management ↗
Source Article
Google SEO and Reputation Management: The Winning Formula
Google SEO and Reputation Management: The Winning Formula
While SEO and reputation management go hand in hand, they are not synonymous. A business can have excellent search engine visibility without brand recall and customer engagement rooted in a positive online reputation.
In this blog, we will ex…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Unsourced claim in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail consumers: 81% share of retail consumers starting purchase journey with online research. Source: mara-solutions.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-consumers-online-research
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<blockquote cite="https://lighthousedata.io/data/retail-consumers-online-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of retail consumers starting purchase journey with online research for retail consumers<br><small>Source: mara-solutions.com (2024) · <a href="https://lighthousedata.io/data/retail-consumers-online-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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