B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
91%
91% -- share of retail brands using 2plus social channels for Retail brands (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adweek
Primary
Tier C
https://b2bdigitalmarketers.com/blog/b2b-content-marketing-statistics/ ↗
Source Article
158+ B2B Content Marketing Statistics to Drive More Leads in 2022
Original Research
Adweek
· Original study ↗
Methodology
Secondary compilation citing Adweek
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Retail brands: 91% share of retail brands using 2plus social channels. Source: Adweek (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-brands-multi-channel-social
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<blockquote cite="https://lighthousedata.io/data/retail-brands-multi-channel-social" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of retail brands using 2plus social channels for Retail brands<br><small>Source: Adweek (2022) · <a href="https://lighthousedata.io/data/retail-brands-multi-channel-social" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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