B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- ecommerce channel adoption rate for Italian retail brands (insegne) across sectors (2020)
79% of ~280 retail brands across sectors surveyed by NetComm have an active e-commerce channel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
280
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
NetComm (Consorzio del Commercio Digitale Italiano)
Primary
Tier B
https://www.dmcommerce.it/strategie-marketing-ecommerce/netcomm-forum-2020-come-sono-cambiate-le-abi… ↗
Source Article
NetComm Forum 2020 - come sono cambiate le abitudini dei consumatori negli acquisti di prodotti Food & Fashion - DMCOMMERCE
Il 7 e 8 Ottobre si è tenuta la nuova edizione di NetComm Forum Live “From Fashion Re-Design to Food Re-Volution”. Come è avvenuto per la precedente edizione del 6/7 Maggio 2020, anche in questo caso l’evento si è svolto interamente in forma digitale a causa dell’attuale emergenza socio-sanitaria ch…
Original Research
NetComm (Consorzio del Commercio Digitale Italiano)
· Original study ↗
Methodology
Approximately 280 retail brands across sectors surveyed per NetComm; share possessing an active e-commerce channel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Italian retail brands (insegne) across sectors: 79% ecommerce channel adoption rate. Source: NetComm (Consorzio del Commercio Digitale Italiano) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-brands-ecommerce-channel-adoption-2020
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<blockquote cite="https://lighthousedata.io/data/retail-brands-ecommerce-channel-adoption-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- ecommerce channel adoption rate for Italian retail brands (insegne) across sectors<br><small>Source: NetComm (Consorzio del Commercio Digitale Italiano) (2020) · <a href="https://lighthousedata.io/data/retail-brands-ecommerce-channel-adoption-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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