B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- share completing purchase after reading news brand for UK young news brand readers taking retail action (2026)
31% of young news readers who took a retail action completed a purchase.
- Measured among the 75% who took a retail action
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Newsworks
Primary
Tier A
https://guerillascope.co.uk/news/want-to-reach-young-adults-we-have-news/ ↗
Source Article
A new study by Newsworks has shone a light on the importance of trusted news sources to young people, with 9 in 10 of 15–29-year-olds reading news brands online.
Engagement often starts on social media
The report, titled ‘Youth’, found that the average person in this age group reads at least 6 artic…
Original Research
Newsworks
· Original study ↗
Methodology
Among the 75% who took a retail action after reading a news brand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK young news brand readers taking retail action: 31% share completing purchase after reading news brand. Source: Newsworks (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-action-purchase-completion-newsworks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retail-action-purchase-completion-newsworks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share completing purchase after reading news brand for UK young news brand readers taking retail action<br><small>Source: Newsworks (2026) · <a href="https://lighthousedata.io/data/retail-action-purchase-completion-newsworks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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