B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5,000,000
5,000,000 -- twitter video views for Reste pépé campaign (2021)
Shared campaign content received more than 5 million views on Twitter.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5,000,000
Unit
Count
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MCE / Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2021/?e=120457&w=#Oldfluencers ↗
Source Article
2021 Winner
Original Research
MCE / Strategy Awards
· Original study ↗
Methodology
Campaign case study self-reported earned media results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reste pépé campaign: 5,000,000 twitter video views. Source: MCE / Strategy Awards (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/restpepe-twitter-views-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/restpepe-twitter-views-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5,000,000</strong> -- twitter video views for Reste pépé campaign<br><small>Source: MCE / Strategy Awards (2021) · <a href="https://lighthousedata.io/data/restpepe-twitter-views-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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