33%
33% -- ai guest marketing adoption planned for Restaurants (2024)
33% of restaurants aim to implement AI-driven guest marketing according to a study by Restaurant365.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Percentage of restaurants that aim to implement AI-driven guest marketing, per a Restaurant365 study as cited by Ziosk; study date and sample size not stated in the article. Note: the 41% (AI for sales forecasting/scheduling) and 31% (AI for inventory/purchasing) figures in the same study were excluded as operational, non-marketing technology adoption.
<blockquote cite="https://lighthousedata.io/data/restaurants-planning-ai-guest-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- ai guest marketing adoption planned for Restaurants<br><small>Source: Restaurant365 (2024) · <a href="https://lighthousedata.io/data/restaurants-planning-ai-guest-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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