B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
146,000,000
146,000,000 -- audience reach for Florida restaurant group (AXIA PR campaign) (2012)
An upscale Florida restaurant group achieved an audience reach of 146 million Florida consumers through an AXIA Public Relations campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
146,000,000
Unit
Count
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AXIA Public Relations
Primary
Tier B
http://axia.net/pr-campaign-helps-increase-restaurant-group-sales-by-15/ ↗
Source Article
PR firm’s campaign helps increase Florida restaurant group sales by 15% « AXIA Public Relations
Ideas: After three years of marketing dormancy, an upscale Florida restaurant group decided to revive its brand after losing market share in each of its location’s markets. The company selected the Florida offices of public relations firm AXIA Public Relations. AXIA recommended its 120-day pilot pro…
Original Research
AXIA Public Relations
· Original study ↗
Methodology
PR agency case study
Methodology documented
Segmentation
IndustryRetail
Company SizeMid-market
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Florida restaurant group (AXIA PR campaign): 146,000,000 audience reach. Source: AXIA Public Relations (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/restaurant-group-audience-reach-axia
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<blockquote cite="https://lighthousedata.io/data/restaurant-group-audience-reach-axia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>146,000,000</strong> -- audience reach for Florida restaurant group (AXIA PR campaign)<br><small>Source: AXIA Public Relations (2012) · <a href="https://lighthousedata.io/data/restaurant-group-audience-reach-axia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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