B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- customers deciding venue based on online reviews for restaurant customers (2026)

2026  · National Restaurant Association

60% of restaurant customers decide on a venue based on online reviews.

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Attribution: National Restaurant Association View source
Lighthouse Research Team
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Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
restaurant customers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
National Restaurant Association Primary Tier C
https://www.webdatacrawler.com/restaurant-menu-data-scraping.php ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Restaurant Menu Data Scraping: Unlocking Insights & Trends
How Restaurant Menu Data Scraping Unlock Insights of Menu Pricing, Ratings, and Outlet Types? Feb 01 Introduction In the highly competitive restaurant industry, understanding how pricing, customer reviews, and outlet performance shape the business landscape is crucial for success. One of the most ef…
Original Research
National Restaurant Association · Original study ↗

Cited from a National Restaurant Association study; no specific year given

Methodology documented
Industrymarketing
Plain Text
restaurant customers: 60% customers deciding venue based on online reviews. Source: National Restaurant Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/restaurant-customers-decide-venue-online-reviews
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<blockquote cite="https://lighthousedata.io/data/restaurant-customers-decide-venue-online-reviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customers deciding venue based on online reviews for restaurant customers<br><small>Source: National Restaurant Association (2026) · <a href="https://lighthousedata.io/data/restaurant-customers-decide-venue-online-reviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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