B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- share of customer actions from top customers for restaurant email marketing customer base (2023)
Approximately 80% of restaurant customer actions (opening emails, clicking links, placing orders) come from 20% of the customer base.
- Described as a general application of the 80/20 rule (heuristic) rather than an empirical study
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestpos.io
Primary
Tier C
https://www.bestpos.io/blog/start-restaurant-email-marketing ↗
Source Article
Successful Email Marketing Strategies For Restaurants
Original Research
bestpos.io
· Original study ↗
Methodology
Cited as the widely acknowledged 80/20 rule; heuristic rather than measured study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
restaurant email marketing customer base: 80% share of customer actions from top customers. Source: bestpos.io (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/restaurant-80-20-customer-actions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/restaurant-80-20-customer-actions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of customer actions from top customers for restaurant email marketing customer base<br><small>Source: bestpos.io (2023) · <a href="https://lighthousedata.io/data/restaurant-80-20-customer-actions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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