B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- click rate difference responsive vs non responsive email for Mobile responsively designed email (vs non-responsive email design) (2020)
A responsively designed email on mobile generates a 30% higher click rate compared to a non-responsive design.
- Underlying study date and sample methodology from Litmus and MailChimp are not detailed in the article.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus and MailChimp
Primary
Tier B
https://www.tag-ad.com/straight-to-the-trash-folder-the-curse-of-the-coronavirus-email/ ↗
Source Article
Straight To The Trash Folder: The Curse Of The Coronavirus Email
4 minute read
- Marketing email engagement has climbed to 25% higher than pre-coronavirus averages.
- Conversely, sales or promotional email response rates are down over 25% from pre-COVID-19 times
Emails that lack targeting or personalization are bound to end up in recipients’ trash folders, especi…
Original Research
Litmus and MailChimp
· Original study ↗
Methodology
Attributed in-article to Litmus and MailChimp; compares click rate of responsively designed mobile email against non-responsive design; underlying research date and sample not specified
Methodology documented
Segmentation
IndustryeCommerce
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Mobile responsively designed email (vs non-responsive email design): 30% click rate difference responsive vs non responsive email. Source: Litmus and MailChimp (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/responsive-mobile-email-30-higher-click-rate
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<blockquote cite="https://lighthousedata.io/data/responsive-mobile-email-30-higher-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click rate difference responsive vs non responsive email for Mobile responsively designed email (vs non-responsive email design)<br><small>Source: Litmus and MailChimp (2020) · <a href="https://lighthousedata.io/data/responsive-mobile-email-30-higher-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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