B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- click rate responsive emails for responsive email marketing (2022)
Responsive emails generate 58% of clicks (or have 58% clicks) compared to 45% for non-responsive emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
limeleads.com
Primary
Tier C
https://www.limeleads.com/blog/responsive-vs-non-responsive-email-marketing/ ↗
Source Article
Responsive Vs. Non-Responsive Email Marketing – which is better? | LimeLeads
Did you know opens on mobile devices now account for just over 50% of all email opens? It may seem like a minor factor in your marketing efforts, but optimizing the templates for all users is crucial. Now is the time to understand the differences between responsive vs. non-responsive email marketing…
Original Research
limeleads.com
· Original study ↗
Methodology
Comparison benchmark vs 45% for non-responsive emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
responsive email marketing: 58% click rate responsive emails. Source: limeleads.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/responsive-email-clicks
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<blockquote cite="https://lighthousedata.io/data/responsive-email-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click rate responsive emails for responsive email marketing<br><small>Source: limeleads.com (2022) · <a href="https://lighthousedata.io/data/responsive-email-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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