B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- share of responses within 240 minutes for journalists (Q2 2023)
59% of journalist responses to pitches occur within 240 minutes of sending.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
Q2 2023
Entity
Sample Size
485,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propel Media
Primary
Tier B
https://writingdetective.com/media-landscape-in-2024/ ↗
Source Article
Navigating the Evolving Media Landscape in 2024 - The Writing Detective
Earning media coverage has grown increasingly competitive in recent years between proliferating fake news, public distrust of mainstream outlets, and newsrooms shrinking due to layoffs and budget cuts. For brands looking to secure earned media wins in 2023, carefully optimizing pitching strategy acc…
Original Research
Propel Media
· Original study ↗
Methodology
Propel Media Barometer analysis of over 485,000 pitches
Methodology documented
Segmentation
IndustryMedia
Channelinfluencer
Cite this stat
Plain Text
journalists: 59% share of responses within 240 minutes. Source: Propel Media (Q2 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/responses-within-240-minutes-q2-2023
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<blockquote cite="https://lighthousedata.io/data/responses-within-240-minutes-q2-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of responses within 240 minutes for journalists<br><small>Source: Propel Media (Q2 2023) · <a href="https://lighthousedata.io/data/responses-within-240-minutes-q2-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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