B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- email response rate for post-Series A client outbound campaign (2025)
A systematic outbound approach maintained 12% response rates at 5x volume for a post-Series A client.
- Data presented within an illustrative cold email template example
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Lighthouse Research Team
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Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outbound Leads
Primary
Tier B
https://www.outboundleads.com/blog/5-cold-email-frameworks-that-land-meetings ↗
Source Article
5 Cold Email Frameworks That Land Meetings - Scalable Outbound GTM Solutions | Revenue-driven AI systems
Jacob Bowman
Every outbound agency will sell you on their frameworks. Few will show you the data behind them. After running over 3,000 campaigns and generating more than $45M in pipeline for B2B companies, we have a clear picture of what cold email structures reliably convert and which ones burn you…
Original Research
Outbound Leads
· Original study ↗
Methodology
Single client case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
post-Series A client outbound campaign: 12% email response rate. Source: Outbound Leads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/response-rate-12-percent-5x-volume
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<blockquote cite="https://lighthousedata.io/data/response-rate-12-percent-5x-volume" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- email response rate for post-Series A client outbound campaign<br><small>Source: Outbound Leads (2025) · <a href="https://lighthousedata.io/data/response-rate-12-percent-5x-volume" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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