B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- increase in booking likelihood from responding to reviews for hotels (2025)
Hotels responding to customer reviews can increase booking likelihood by 77%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Customer Alliance
Primary
Tier C
https://www.troof.ai/blog/customer-reviews-hospitality-industry/ ↗
Source Article
Power of Customer Reviews in Hospitality
Power of Customer Reviews in Hospitality
Explore how customer reviews influence the hospitality industry. Learn strategies to build trust and manage online reviews for enhanced guest experience.
On this page
Unlocking the Power of Customer Reviews in the Hospitality Industry
Think customer reviews d…
Original Research
Customer Alliance
· Original study ↗
Methodology
Attributed to Customer Alliance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotels: 77% increase in booking likelihood from responding to reviews. Source: Customer Alliance (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/responding-to-reviews-booking-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/responding-to-reviews-booking-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- increase in booking likelihood from responding to reviews for hotels<br><small>Source: Customer Alliance (2025) · <a href="https://lighthousedata.io/data/responding-to-reviews-booking-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.