B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- lease renewal likelihood increase for multifamily residents with one community connection (2025)
Residents in multifamily communities are 8% more likely to renew their lease if they have made at least one meaningful connection within their community.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RealPage
Primary
Tier B
https://zipcodecreative.com/resident-retention-branding-marketing/ ↗
Source Article
Why Your Branding Should Focus on Retention, Not Just Acquisition
Why Your Branding Should Focus on Retention, Not Just Acquisition
Stacey Feeney
Most apartment marketing budgets focus on one thing: Getting new residents in the door.
And yes, it totally makes sense on the surface. Vacancy is the enemy. (Boo!) Empty units don’t pay rent. (Duh!) Marketing dollars fl…
Original Research
RealPage
· Original study ↗
Methodology
RealPage research on resident community connections.
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
multifamily residents with one community connection: 8% lease renewal likelihood increase. Source: RealPage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/resident-connection-renewal-lift-realpage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/resident-connection-renewal-lift-realpage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- lease renewal likelihood increase for multifamily residents with one community connection<br><small>Source: RealPage (2025) · <a href="https://lighthousedata.io/data/resident-connection-renewal-lift-realpage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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