B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- resale probability to existing customer for e-commerce retailers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Metrics
Primary
Tier C
https://www.bigblue.co/blog/how-to-optimize-your-post-purchase-experience-the-ultimate-guide ↗
Source Article
Bigblue • Blog | How to optimize your post
Original Research
Marketing Metrics
· Original study ↗
Methodology
Range 60-70%, midpoint taken; attributed to Marketing Metrics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce retailers: 60% resale probability to existing customer. Source: Marketing Metrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/resell-probability-existing-customer-60-70
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<blockquote cite="https://lighthousedata.io/data/resell-probability-existing-customer-60-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- resale probability to existing customer for e-commerce retailers<br><small>Source: Marketing Metrics (2026) · <a href="https://lighthousedata.io/data/resell-probability-existing-customer-60-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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