B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47%
47% -- share of researchers using ai regularly for market researchers (2026)
Around 47% of researchers worldwide use AI regularly in their market research activities.
- Around 47%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier C
https://www.typeform.com/blog/market-research-platforms-what-to-look-for-in ↗
Source Article
Market research platforms: What to look for in 2026
Market research platforms: What to look for in 2026
The best market research platforms in 2026 combine AI analytics, multi-channel collection, and panel access, with a guide on what features actually matter.
The global market research industry is booming. In 2024, the sector generated approximately …
Original Research
Backlinko
· Original study ↗
Methodology
Backlinko (2026) cited by Typeform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
market researchers: 47% share of researchers using ai regularly. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/researchers-using-ai-2026
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<blockquote cite="https://lighthousedata.io/data/researchers-using-ai-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- share of researchers using ai regularly for market researchers<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/researchers-using-ai-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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