B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- share of market researchers using synthetic responses for market researchers (2026)
69% of more than 3,000 market researchers surveyed by Qualtrics had used synthetic responses in the past year.
- Refers to usage in the past year
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qualtrics
Primary
Tier A
https://www.gra.world/the-rise-of-ai-customers-that-think-and-buy-like-real-people ↗
Source Article
The Rise of AI Customers That Think and Buy Like Real People - GRA
The Rise of AI Customers That Think and Buy Like Real People
A quiet but fundamental shift is taking place in how retailers and consumer brands understand their markets. Synthetic customers, which are AI-generated personas built to replicate how real people reason about and make purchasing decisions…
Original Research
Qualtrics
· Original study ↗
Methodology
Qualtrics survey of more than 3,000 market researchers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
market researchers: 69% share of market researchers using synthetic responses. Source: Qualtrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/researchers-used-synthetic-responses-qualtrics
HTML Embed
<blockquote cite="https://lighthousedata.io/data/researchers-used-synthetic-responses-qualtrics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- share of market researchers using synthetic responses for market researchers<br><small>Source: Qualtrics (2026) · <a href="https://lighthousedata.io/data/researchers-used-synthetic-responses-qualtrics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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