B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- ai usage increase past six months share for U.S. market research and insights professionals (2025-08)
80% of surveyed U.S. market research and insights professionals report leveraging AI more than they did six months prior.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025-08
Entity
Sample Size
219
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
QuestDIY / The Marketing Cloud
Primary
Tier A
https://www.themarketingcloud.com/blog/ai-market-research ↗
Source Article
AI is revolutionizing market research
Teams that figure out how to pair human judgment with machine speed are going to run laps around the rest.
ResearchCutting-edge AI is changing every aspect of the marketing world, but the use cases for research are truly impressive. QuestDIY surveyed* 219 U.S. market research and insights profession…
Original Research
QuestDIY / The Marketing Cloud
· Original study ↗
Methodology
Share leveraging AI more than six months prior; QuestDIY survey, August 15-19, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. market research and insights professionals: 80% ai usage increase past six months share. Source: QuestDIY / The Marketing Cloud (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/researchers-increased-ai-use-past-six-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/researchers-increased-ai-use-past-six-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ai usage increase past six months share for U.S. market research and insights professionals<br><small>Source: QuestDIY / The Marketing Cloud (2025-08) · <a href="https://lighthousedata.io/data/researchers-increased-ai-use-past-six-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.