B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64.1%
64.1% -- share of researchers increasing ai tool usage for market researchers (2025)
64.1% of researchers increased the number of AI tools they used in 2025.
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Lighthouse Research Team
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Evidence graded
Value
64.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rival Group
Primary
Tier C
https://flowres.io/blog/ai-vs-traditional-qualitative-research-platforms ↗
Source Article
AI vs traditional qualitative research platforms in 2026
The landscape of online qualitative market research has reached a critical tipping point in 2026. Rival Group's 2026 Market Research Trends Report states that 64.1% of researchers increased the number of AI tools they used in 2025. Yet, industry offerings are currently divided into three distinct ca…
Original Research
Rival Group
· Original study ↗
Methodology
Cited from Rival Group's 2026 Market Research Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
market researchers: 64.1% share of researchers increasing ai tool usage. Source: Rival Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/researchers-increased-ai-tools-2025
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<blockquote cite="https://lighthousedata.io/data/researchers-increased-ai-tools-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.1%</strong> -- share of researchers increasing ai tool usage for market researchers<br><small>Source: Rival Group (2025) · <a href="https://lighthousedata.io/data/researchers-increased-ai-tools-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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