B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

48%

48% -- share using social to research appliances electrical equipment for Australian consumers (2018)

Name: Share Using Social To Research Appliances Electrical Equipment Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2018 · Yellow

48% of Australian consumers use social networks to research appliances and electrical equipment.

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Attribution: Yellow View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

48%

Unit

Percentage

Data Vintage

2018

Entity

Australian consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Yellow Primary Tier B

https://seasaltmarketing.com.au/latest-social-media-statisticsand-means-business/ ↗

Confidence: 28/100 Vintage: 2018 Channel: Deep Crawl

Source Article

The latest social media statistics…and what it means for your business

The latest Yellow Social Media Report has revealed the social media habits of Australians, demonstrating the need for businesses to well and truly embrace the platforms as a form of marketing. Social media usage is now at an all-time high in Australia, with 62% using Facebook, Instagram, Youtube or …

Original Research

Yellow · Original study ↗

Methodology

Yellow Social Media Report (2018), building industry insights

Methodology documented

Segmentation

Industrymedia_entertainment RegionAU RoleAll marketers Channelsocial

Cite this stat

Plain Text

Australian consumers: 48% share using social to research appliances electrical equipment. Source: Yellow (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/research-appliances-social-2018

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<blockquote cite="https://lighthousedata.io/data/research-appliances-social-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share using social to research appliances electrical equipment for Australian consumers<br><small>Source: Yellow (2018) · <a href="https://lighthousedata.io/data/research-appliances-social-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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