B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
63%
63% -- engagement increase from content repurposing for B2B marketers who repurpose content (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.theblogsocial.com/4-step-content-repurposing-strategy/ ↗
Source Article
The 4-Step Content Repurposing Strategy That'll Save You Hours
Want to get more mileage out of your existing content without sacrificing quality? It’s time to learn the secret to content repurposing!
Repurposing content is a game-changer for content creators. By leveraging your old content, you can create more content with less effort, extend the lifespan and r…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited by blog as Content Marketing Institute study; original report not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers who repurpose content: 63% engagement increase from content repurposing. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repurposing-engagement-increase-63
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<blockquote cite="https://lighthousedata.io/data/repurposing-engagement-increase-63" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- engagement increase from content repurposing for B2B marketers who repurpose content<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/repurposing-engagement-increase-63" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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