B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
69%
69% -- quota attainment miss rate for B2B sales reps (Q1 2024)
According to research from Pavilion (2024), 69% of sales reps missed quota in Q1.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
Q1 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pavilion
Primary
Tier B
https://sbrconsulting.com/articles/leveraging-competency-frameworks-for-sales-efficiency/ ↗
Source Article
Competency frameworks for sales efficiency - SBR Consulting
High performance leadership habits
Leveraging competency frameworks for sales efficiency
11 min read
in association with our partners at Uhubs
In today’s competitive business landscape, a competent sales team can be the difference between hitting targets and falling short. But what does it mean to b…
Original Research
Pavilion
· Original study ↗
Methodology
Cited from Pavilion 2024 data
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Cite this stat
Plain Text
B2B sales reps: 69% quota attainment miss rate. Source: Pavilion (Q1 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reps-missed-quota-q1-2024
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<blockquote cite="https://lighthousedata.io/data/reps-missed-quota-q1-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- quota attainment miss rate for B2B sales reps<br><small>Source: Pavilion (Q1 2024) · <a href="https://lighthousedata.io/data/reps-missed-quota-q1-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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