B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- share of reps achieving quota with sales enablement investment for B2B sales reps (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arisegtm.com
Primary
Tier C
https://arisegtm.com/blog/reasons-b2b-sales-enablement-should-be-a-part-of-your-gtm-strategy ↗
Source Article
Sales Enablement GTM strategy
Original Research
arisegtm.com
· Original study ↗
Methodology
Cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps: 85% share of reps achieving quota with sales enablement investment. Source: arisegtm.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reps-hit-quota-with-enablement-85pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reps-hit-quota-with-enablement-85pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of reps achieving quota with sales enablement investment for B2B sales reps<br><small>Source: arisegtm.com (2026) · <a href="https://lighthousedata.io/data/reps-hit-quota-with-enablement-85pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.