B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- reply rate increase personalization depth for personalization depth in emails (2025)
Personalization depth in emails drives 52% higher reply rates based on an analysis of 11 million emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
SalesHive
Primary
Tier A
https://saleshive.com/blog/b2b-using-ahrefs-optimize-email-campaigns ↗
Source Article
Using Ahrefs to Optimize B2B Email Campaigns
On this page
- Introduction
- Why Ahrefs Belongs in Your Email Stack
- The Core Ahrefs Features for Email Optimization
- Turning Keywords Into Email Copy That Converts
- Segmentation: Where Ahrefs Becomes a Multiplier
- Building the Marketing-to-Sales Feedback Loop
- Measuring What Actually Matters
…
Original Research
SalesHive
· Original study ↗
Methodology
Based on analysis of 11 million emails
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
personalization depth in emails: 52% reply rate increase personalization depth. Source: SalesHive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reply-rate-personalization-depth
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<blockquote cite="https://lighthousedata.io/data/reply-rate-personalization-depth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- reply rate increase personalization depth for personalization depth in emails<br><small>Source: SalesHive (2025) · <a href="https://lighthousedata.io/data/reply-rate-personalization-depth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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