B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- reply rate follow up within 24 hours for Sales reps following up within a day of initial outreach (Yesware users) (2024)
Sales reps who send a follow-up email within 24 hours (a day) of initial outreach receive an average reply rate of approximately 25%.
- Represents an average reply rate across Yesware's analyzed dataset.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
10,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier B
https://www.yesware.com/blog/sales-follow-up-statistics/ ↗
Source Article
Top Sales Follow-Up Statistics for 2024 [+ Templates]
Top Sales Follow-Up Statistics for 2024 [+ Templates]
Most salespeople know that following up can make a significant difference in their outreach strategy. Follow-ups can turn a cold email that goes unanswered into a mutually beneficial conversation that leads to a close.
Yet nearly half of sales re…
Original Research
Yesware
· Original study ↗
Methodology
Yesware proprietary data from 10 million email threads; article guide updated February 26, 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales reps following up within a day of initial outreach (Yesware users): 25% reply rate follow up within 24 hours. Source: Yesware (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reply-rate-followup-within-24-hours
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reply-rate-followup-within-24-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- reply rate follow up within 24 hours for Sales reps following up within a day of initial outreach (Yesware users)<br><small>Source: Yesware (2024) · <a href="https://lighthousedata.io/data/reply-rate-followup-within-24-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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