B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
37.9%
37.9% -- share building repeatable automated workflows for surveyed agency and in-house organizations (2025)
37.9% of surveyed agency and in-house organizations reported building repeatable automated or semi-autonomous workflows beyond isolated tasks.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
37.9%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
62
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capably
Primary
Tier A
https://www.capably.ai/resources/ai-in-advertising-agencies ↗
Source Article
AI in Advertising Agencies: Why Adoption Isn't Enough
AI Strategy & Adoption
AI in Advertising Agencies: From Tools to Systems (A Maturity Framework)
AI Adoption Isn’t the Competitive Advantage Anymore
For the past two years, the conversation around AI in advertising agencies has centered on adoption. Which tools teams are using. How quickly content pr…
Original Research
Capably
· Original study ↗
Methodology
Capably interviews with 62 agency and in-house leaders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
surveyed agency and in-house organizations: 37.9% share building repeatable automated workflows. Source: Capably (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeatable-automated-workflows-capably-2025
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<blockquote cite="https://lighthousedata.io/data/repeatable-automated-workflows-capably-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.9%</strong> -- share building repeatable automated workflows for surveyed agency and in-house organizations<br><small>Source: Capably (2025) · <a href="https://lighthousedata.io/data/repeatable-automated-workflows-capably-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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