B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- online shopping revenue share from repeat customers for US e-commerce sector (2026)
In the United States, repeat customers (who make up only 8% of site visitors) account for 40% of online shopping revenue.
- Secondary citation in marketing blog without original primary study reference
Lighthouse Research Team
Last verified:
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Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Benefits of Digital Marketing for Brand Growth
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Nowadays, businesses of all sizes have begun to leverage digital marketing strategies to boost and enhance their brand. But what are the benefits of digital marketing that make it such a valuable tool in the world of brand growth?
The digital age has re…
Methodology
Cited statistic in agency blog; original study not identified
Methodology documented
Segmentation
Industrymarketing
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Plain Text
US e-commerce sector: 40% online shopping revenue share from repeat customers. Source: (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-customers-online-revenue-share
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<blockquote cite="https://lighthousedata.io/data/repeat-customers-online-revenue-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- online shopping revenue share from repeat customers for US e-commerce sector<br><small>Source: (2026) · <a href="https://lighthousedata.io/data/repeat-customers-online-revenue-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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