B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of renters using social media in apartment search for US renters (multifamily apartment searchers) (2025)
Over 40% of renters use social media as part of their apartment search.
- Source states 'over 40%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Multifamily Social Media
Primary
Tier C
https://apartmentsestg.wpenginepowered.com/2025/05/20/strategic-social-media-management-a-competitiv… ↗
Source Article
Strategic Social Media Management: A Competitive Edge for Multifamily Communities | ApartmentSEO®
Social media has become a core component of effective marketing in the multifamily industry. Today’s renters rely on platforms like Instagram, Facebook, and TikTok to research apartment communities, read reviews, and visualize their future home. This shift presents a major opportunity—and a serious …
Original Research
Multifamily Social Media
· Original study ↗
Methodology
Cited from Multifamily Social Media; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US renters (multifamily apartment searchers): 40% share of renters using social media in apartment search. Source: Multifamily Social Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/renters-social-media-apartment-search-2025
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<blockquote cite="https://lighthousedata.io/data/renters-social-media-apartment-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of renters using social media in apartment search for US renters (multifamily apartment searchers)<br><small>Source: Multifamily Social Media (2025) · <a href="https://lighthousedata.io/data/renters-social-media-apartment-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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