B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

5.5%

5.5% -- organic traffic decrease for removing breadcrumb links (2023)

Name: Organic Traffic Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-07

2023 · SearchPilot

Removing breadcrumb links reduced organic traffic by 5.5% in an e-commerce SEO experiment.

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Attribution: SearchPilot View source

Lighthouse Research Team

Last verified: 2026-07-07 · How we verify data →

Source verified Evidence graded

Value

5.5%

Unit

Percentage

Data Vintage

2023

Entity

removing breadcrumb links

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SearchPilot Primary Tier A

https://www.searchpilot.com/e-commerce-seo-case-studies?hsCtaAttrib=190724322423 ↗

Confidence: 64/100 Vintage: 2023 Channel: Cc Extraction

Source Article

20 E-commerce SEO Case Studies

Ecommerce SEO Testing Pack Go beyond standard e-commerce SEO best practices and discover e-commerce SEO tips that are backed by real-world data. This free pack includes 20 SEO experiments and insightful e-commerce SEO case studies from leading online retailers. See the proven results that led to sig…

Original Research

SearchPilot · Original study ↗

Methodology

Ecommerce SEO Testing Pack

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

removing breadcrumb links: 5.5% organic traffic decrease. Source: SearchPilot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/removing-breadcrumb-links-reduced-traffic

HTML Embed

<blockquote cite="https://lighthousedata.io/data/removing-breadcrumb-links-reduced-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.5%</strong> -- organic traffic decrease for removing breadcrumb links<br><small>Source: SearchPilot (2023) · <a href="https://lighthousedata.io/data/removing-breadcrumb-links-reduced-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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