B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- organic traffic decrease for Fabrics & Papers (2013)
Fabrics & Papers saw a 31% decrease in organic search traffic following Google algorithm updates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2013
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ThoughtShift
Primary
Tier B
https://www.thoughtshift.co.uk/how-to-recover-from-google-panda-and-penguin-updates/ ↗
Source Article
How to Recover from Google Panda and Penguin Updates
How to Recover from Google Panda and Penguin Updates
The Problem:
In November 2013 leading upholstery fabric & designer wallpaper supplier Fabrics & Papers came to us with loss of rankings and SEO traffic to their site after being hit by one of Google’s updates late in 2012. They saw a 31% decrease …
Original Research
ThoughtShift
· Original study ↗
Methodology
Compared to previous levels after Google Panda update in 2012
Methodology documented
Segmentation
IndustryRetail
RegionUK
Channelsearch
Cite this stat
Plain Text
Fabrics & Papers: 31% organic traffic decrease. Source: ThoughtShift (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fabrics-papers-traffic-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fabrics-papers-traffic-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- organic traffic decrease for Fabrics & Papers<br><small>Source: ThoughtShift (2013) · <a href="https://lighthousedata.io/data/fabrics-papers-traffic-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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