B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- reminder driven application completion rate for US cardholders who abandoned an online payment card application and received an email or text reminder (2023-08)
45% of US cardholders who abandoned an online payment card application and received an email or text reminder completed at least one outstanding application as a result of the reminder.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2023-08
Entity
Sample Size
2,151
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Auriemma Group
Primary
Tier A
https://auriemma.group/credit-cards/three-ways-to-prevent-payment-card-application-abandonment/ ↗
Source Article
Three Ways to Prevent Payment Card Application Abandonment
Original Research
Auriemma Group
· Original study ↗
Methodology
Share of reminded abandoners who completed at least one outstanding application; from Mobile Pay Tracker survey conducted August 2023 (n=2,151)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US cardholders who abandoned an online payment card application and received an email or text reminder: 45% reminder driven application completion rate. Source: Auriemma Group (2023-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reminder-led-application-completion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reminder-led-application-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- reminder driven application completion rate for US cardholders who abandoned an online payment card application and received an email or text reminder<br><small>Source: Auriemma Group (2023-08) · <a href="https://lighthousedata.io/data/reminder-led-application-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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