B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- repeat purchase reluctance rate for ecommerce customers (2026)
32% of customers say they would be reluctant to reorder after experiencing a failed delivery.
- Secondary citation without named source, methodology, or survey sample size.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
autocallflow.com
Primary
Tier C
https://autocallflow.com/blog/how-to-handle-lost-ecommerce-packages ↗
Source Article
How To Handle Lost Ecommerce Packages
Table of Contents
- Lost Ecommerce Packages: Why Your Store Gets Blamed (Even When You’re Not at Fault)
- A Step-by-Step Guide to How Ecommerce Businesses Should Handle Lost Packages
- 5 Tips to Help Prevent Lost, Stolen, and Damaged Ecommerce Packages
- Where AutoCallFlow Fits in Your Lost-Package …
Original Research
autocallflow.com
· Original study ↗
Methodology
Survey-style consumer statistic cited in vendor blog without naming the original study; no sample size or collection date provided.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customers: 32% repeat purchase reluctance rate. Source: autocallflow.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reluctant-reorder-after-failed-delivery
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reluctant-reorder-after-failed-delivery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- repeat purchase reluctance rate for ecommerce customers<br><small>Source: autocallflow.com (2026) · <a href="https://lighthousedata.io/data/reluctant-reorder-after-failed-delivery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.