B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- active attention lift from context for Pinterest ads (2026)
Ads on Pinterest receive 60% more active attention when shown in a relevant context.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amplified.co
Primary
Tier C
https://www.amplified.co/case-studies/pinterest-x-amplified-case-study ↗
Source Article
Pinterest x Amplified: Reframing Passive Attention as a Brand Power Play
Original Research
amplified.co
· Original study ↗
Methodology
Vendor case study attention measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pinterest ads: 60% active attention lift from context. Source: amplified.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/relevant-context-active-attention
HTML Embed
<blockquote cite="https://lighthousedata.io/data/relevant-context-active-attention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- active attention lift from context for Pinterest ads<br><small>Source: amplified.co (2026) · <a href="https://lighthousedata.io/data/relevant-context-active-attention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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