B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- customer churn rate after declined payment for ecommerce customers (2025)
On average, 60% of rejected ecommerce customers churn altogether following a declined payment.
- Original research source is not cited by the author
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
flexfactor.io
Primary
Tier C
https://flexfactor.io/insight/why-its-time-for-payment-platforms-to-activate-post-auth-decline-rever… ↗
Source Article
Why it’s time for payment platforms to activate post-auth decline reversal — and cure 30% for their merchants - FlexFactor
Why it’s time for payment platforms to activate post-auth decline reversal — and cure 30% for their merchants
Every ecommerce leader understands the impact of a failed transaction. A legitimate customer wants to make a purchase, but their payment is declined. Traditional wisdom says there’s nothing …
Original Research
flexfactor.io
· Original study ↗
Methodology
Aggregate claim cited by FlexFactor; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce customers: 60% customer churn rate after declined payment. Source: flexfactor.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rejected-customers-churn-rate
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<blockquote cite="https://lighthousedata.io/data/rejected-customers-churn-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customer churn rate after declined payment for ecommerce customers<br><small>Source: flexfactor.io (2025) · <a href="https://lighthousedata.io/data/rejected-customers-churn-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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