B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- product grid card share for REI (2026)
Across 1,000+ trail-running terms, REI captures over 25% of 44,700 free product cards.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audience Key
Primary
Tier B
https://audiencekey.com/ ↗
Source Article
Audience Key: Tech
Original Research
Audience Key
· Original study ↗
Methodology
Vendor (Audience Key) analysis of product grid rankings across 1,000+ trail-running keywords; 44,700 free product cards tracked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
REI: 25% product grid card share. Source: Audience Key (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rei-product-grid-share-trail-running
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rei-product-grid-share-trail-running" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- product grid card share for REI<br><small>Source: Audience Key (2026) · <a href="https://lighthousedata.io/data/rei-product-grid-share-trail-running" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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