B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- referred prospects never contacting firm rate for accounting firms (2025)
Nearly 48% of people who were referred to an accountant never got in touch due to website, social, or marketing factors.
- The source text notes 'nearly 48%' based on a statistic cited from Hinge Marketing Institute
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Lighthouse Research Team
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hinge Marketing Institute
Primary
Tier C
https://wearepf.com/how-people-referred-to-you-behave/ ↗
Source Article
How people referred to you behave (and how many you might be missing)
People who are recommended to you almost never simply pick up the phone and call you.
They do research. They think. They go through a lot of pain. They wonder and worry. They put it off. They go to your website. They follow you on social. They ask for recommendations. They think about it longer.
It’…
Original Research
Hinge Marketing Institute
· Original study ↗
Methodology
Statistic cited from Hinge Marketing Institute; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
accounting firms: 48% referred prospects never contacting firm rate. Source: Hinge Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referred-prospects-never-contact-accountant
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<blockquote cite="https://lighthousedata.io/data/referred-prospects-never-contact-accountant" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- referred prospects never contacting firm rate for accounting firms<br><small>Source: Hinge Marketing Institute (2025) · <a href="https://lighthousedata.io/data/referred-prospects-never-contact-accountant" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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