B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- first purchase value uplift for Referred customers (2026)
Referred customers have 25% higher first-purchase value compared to non-referred customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rivo
Primary
Tier B
https://www.bazzly.ai/blog/customer-referral-programs ↗
Source Article
Customer Referral Programs: Drive Growth in 2026
Original Research
Rivo
· Original study ↗
Methodology
Cited as Rivo benchmark summary.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Referred customers: 25% first purchase value uplift. Source: Rivo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referred-first-purchase-25pct-higher
HTML Embed
<blockquote cite="https://lighthousedata.io/data/referred-first-purchase-25pct-higher" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- first purchase value uplift for Referred customers<br><small>Source: Rivo (2026) · <a href="https://lighthousedata.io/data/referred-first-purchase-25pct-higher" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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