B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- referred customer ltv uplift for SaaS referred customers (2025)
Referred customers have a 16% higher lifetime value (LTV) compared to non-referred customers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wharton
Primary
Tier C
https://surge45.com/resources/guides/saas-customer-journey ↗
Source Article
SaaS Customer Journey Guide | Surge45
SaaS Customer Journey Guide: Map, Optimise & Scale Every Stage
The definitive SaaS customer journey guide. Learn how to map every stage from awareness to advocacy, reduce churn, and maximise lifetime value with data-driven frameworks and real-world examples.
What Is the SaaS Customer Journey?
The Sa…
Original Research
Wharton
· Original study ↗
Methodology
Cited from Wharton research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS referred customers: 16% referred customer ltv uplift. Source: Wharton (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referred-customer-ltv-uplift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/referred-customer-ltv-uplift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- referred customer ltv uplift for SaaS referred customers<br><small>Source: Wharton (2025) · <a href="https://lighthousedata.io/data/referred-customer-ltv-uplift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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