B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$23
$23 -- customer acquisition cost difference for Referred customers (vs non-referred customers) (2025)
Referred customers cost $23.12 less to acquire compared to non-referred customers according to a cited study.
- The source references an unnamed study without a specific publication date or methodology details.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$23
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
loyally.ai
Primary
Tier C
https://loyally.ai/blog/posts/best-referral-program-software-for-businesses-2025 ↗
Source Article
Referral Program Software 10 Essential Tools for Businesses in 2025 — Loyally.ai
Referral marketing is very important. It helps get and keep customers in 2025. It is a strong and cheap way to do this. Good referral programs can make getting new customers much cheaper. One study showed referred customers cost $23.12 less to get. You need good software to do this well. The market …
Original Research
loyally.ai
· Original study ↗
Methodology
Blog cites an unnamed study finding referred customers cost $23.12 less to acquire; no study name or date provided.
Methodology documented
Segmentation
IndustryB2C
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Referred customers (vs non-referred customers): $23 customer acquisition cost difference. Source: loyally.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referred-customer-acquisition-cost-savings
HTML Embed
<blockquote cite="https://lighthousedata.io/data/referred-customer-acquisition-cost-savings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$23</strong> -- customer acquisition cost difference for Referred customers (vs non-referred customers)<br><small>Source: loyally.ai (2025) · <a href="https://lighthousedata.io/data/referred-customer-acquisition-cost-savings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.