B
Evidence Grade B
Safe to Cite
Recent
5%
5% -- referral traffic rate for websites (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier A
https://www.shopify.com/ae/blog/referral-traffic ↗
Source Article
Organic Referral Traffic: What It Is and How To Get It (2025) - Shopify UAE
Amanda Cruz-Lombraña is the global content SEO team lead at Shopify.
I like to think of the internet as a neighborhood. Instead of neighbors chatting over the fence saying, “Hey, you should check out that new bakery on Main Street,” you have websites sending visitors to each other through hyperlinks…
Original Research
Shopify
· Original study ↗
Methodology
Range provided, midpoint extracted. Depends on industry, content strategy, and existing link profile.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
websites: 5% referral traffic rate. Source: Shopify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-traffic-rate-range
HTML Embed
<blockquote cite="https://lighthousedata.io/data/referral-traffic-rate-range" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- referral traffic rate for websites<br><small>Source: Shopify (2025) · <a href="https://lighthousedata.io/data/referral-traffic-rate-range" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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