B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

40%

40% -- share of leads from referrals for companies with referral programs (2026)

Name: Share Of Leads From Referrals Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · Heinz Marketing

Virksomheder med referral programs får omkring 40% af deres leads fra anbefalinger ifølge en undersøgelse fra Heinz Marketing.

Approximation ("omkring 40 %")

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Attribution: Heinz Marketing View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2026

Entity

companies with referral programs

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Heinz Marketing Primary Tier C

https://timelog.com/da/blog/kundefeedback-er-alfa-og-omega ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

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Original Research

Heinz Marketing · Original study ↗

Methodology

Study by Heinz Marketing, cited via TimeLog blog

Methodology documented

Segmentation

IndustrySaaS Company SizeMid-market RoleAll marketers Channelmulti-channel

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Plain Text

companies with referral programs: 40% share of leads from referrals. Source: Heinz Marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-program-leads-share-40pct

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<blockquote cite="https://lighthousedata.io/data/referral-program-leads-share-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of leads from referrals for companies with referral programs<br><small>Source: Heinz Marketing (2026) · <a href="https://lighthousedata.io/data/referral-program-leads-share-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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