B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- share of new business from referrals for businesses (2012)
According to the New York Times, 65% of new business comes from referrals.
- Attributed second-hand to the New York Times without specific original study details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
New York Times
Primary
Tier C
http://vouchfor.com/vf/what-you-didnt-know-about-referral-marketing-with-statistics ↗
Source Article
Vouchfor! Blog
Original Research
New York Times
· Original study ↗
Methodology
Cited to the New York Times via Vouchfor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 65% share of new business from referrals. Source: New York Times (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-new-business-65pct
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<blockquote cite="https://lighthousedata.io/data/referral-new-business-65pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of new business from referrals for businesses<br><small>Source: New York Times (2012) · <a href="https://lighthousedata.io/data/referral-new-business-65pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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