B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- share of new business from referrals for creative agencies (2025)
According to the AIGA Design Census 2025, 40–60% of new business at creative agencies comes from referrals.
- Reported as a range of 40–60%
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AIGA
Primary
Tier B
https://chatterbubble.co/resources/ai-search-optimization-for-branding-agencies-2026 ↗
Source Article
AI Search Optimization for Branding Agencies in 2026
AI Search Optimization for Branding Agencies in 2026
Branding agencies that don't appear in AI-generated recommendations are already losing new business to agencies that do. When a startup founder asks ChatGPT "which are the best branding agencies for early-stage SaaS companies," the agencies in tha…
Original Research
AIGA
· Original study ↗
Methodology
AIGA Design Census 2025; range 40-60%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
creative agencies: 40% share of new business from referrals. Source: AIGA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-new-business-referrals-2025
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<blockquote cite="https://lighthousedata.io/data/agency-new-business-referrals-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of new business from referrals for creative agencies<br><small>Source: AIGA (2025) · <a href="https://lighthousedata.io/data/agency-new-business-referrals-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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