B
Evidence Grade B
Graded
under review
Safe to Cite
Current
54%
54% -- marketers saying referral costs less for marketers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.appschopper.com/blog/increase-user-retention-on-ecommerce-mobile-apps/ ↗
Source Article
9 Ways to Improve User Retention on E
Original Research
Forbes
· Original study ↗
Methodology
Cited from Forbes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 54% marketers saying referral costs less. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/referral-cost-less-than-other-channels
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<blockquote cite="https://lighthousedata.io/data/referral-cost-less-than-other-channels" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketers saying referral costs less for marketers<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/referral-cost-less-than-other-channels" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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