B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3,600,000
3,600,000 -- campaign video views for Reese's (2025)
Reese's Swift-inspired campaign video quickly amassed over 3.6 million views.
- Views accrued quickly following the campaign launch
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3,600,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reese's / The Martin Agency
Primary
Tier B
https://martechtrend.com/reeses-launches-swift-inspired-ad-in-record-time/ ↗
Source Article
Reese’s Launches Swift-Inspired Ad in Record Time - martechtrend
Reese’s Responds Swiftly to Taylor Swift’s Album Reveal
Reese’s has demonstrated exceptional advertising agility by launching a new campaign inspired by Taylor Swift’s highly anticipated album, “The Life of a Showgirl.” The confectionery brand created and released a 15-second commercial in under 24 …
Original Research
Reese's / The Martin Agency
· Original study ↗
Methodology
YouTube view count reported for the Reese's Swift-inspired campaign video
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Reese's: 3,600,000 campaign video views. Source: Reese's / The Martin Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reeses-campaign-video-views-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/reeses-campaign-video-views-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,600,000</strong> -- campaign video views for Reese's<br><small>Source: Reese's / The Martin Agency (2025) · <a href="https://lighthousedata.io/data/reeses-campaign-video-views-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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