B Evidence Grade B Graded under review Safe to Cite Aging

80%

80% -- purchase likelihood from business posting short form video for Consumers (2024)

Name: Purchase Likelihood From Business Posting Short Form Video Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2024 · DIY Marketers

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Attribution: DIY Marketers View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2024

Entity

Consumers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

DIY Marketers Primary Tier B

https://diymarketers.com/survey-results-how-short-form-videos-are-changing-the-way-your-customers-bu… ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Survey Results: How Short Form Videos are Changing the Way Your Customers Buy - DIY Marketers

In This Article Consumers are buying from short form videos like Instagram Reels and TikTok. Here’s how you can grab some of that audience. It took me a long time to warm up to TikTok and Instagram Reels. When I first started exploring these short form video platforms, all I got was dancing. But aft…

Original Research

DIY Marketers · Original study ↗

Methodology

DIY Marketers reader survey

Methodology documented

Segmentation

Industrymarketing RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Plain Text

Consumers: 80% purchase likelihood from business posting short form video. Source: DIY Marketers (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-tiktok-purchase-likelihood-80pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/reels-tiktok-purchase-likelihood-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- purchase likelihood from business posting short form video for Consumers<br><small>Source: DIY Marketers (2024) · <a href="https://lighthousedata.io/data/reels-tiktok-purchase-likelihood-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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